How to go viral on TikTok


It often feels like 2021, in order to have any creative success, you first need to harness the power of TikTok. Well, it is definitely a platform on which musicians can achieve enormous levels of fame. The virality of the application has had an impact on the careers of already well-known stars (cc. “Drivers License” by Olivia Rodrigo “,” Savage “by Megan Thee Stallion) as well as on emerging artists like Beabadoobee (who has exploded after “Coffee” was sampled by Powfu), Benee, Gus Dapperton, Beach Bunny and bassist Blu DeTiger.

According to a new study by MRC Data, “75% of TikTok users say they discover new artists thanks to TikTok”. In other words, if you’re making music and you’re not already promoting it on the platform, you should. But how? That’s where Fender comes in: the guitar gods collaborated with Ari Herstand – LA musician, bestselling author and host of the New music business podcast – to create a manual for emerging musicians around the world. With advice on everything from live streaming and building NFTs to planning release strategies, the new Fender Artist Booklet is a valuable free resource.

Eager to push his brain a step further – into the Game book he emphasizes the importance of spending as much time promoting your music as creating it – we asked Ari about the best chance of going viral on TikTok. Read on as he breaks it down.

How can I get my music on TikTok?

At this point, most (but not all) independent distributors have partnered with TikTok to stream your music on the platform. I have prepared a guide on Ari’s catch which reviews 17 of the best independent distributors and highlights on the chart whether they distribute on TikTok or not. Some distributors allow you to select your own preview snippet and some do not. But of course you can still use your own music (even if it’s not on the platform) in your TikTok video and then people can reuse your sound.

What makes a song compatible with TikTok?

If I had to describe what makes a song successful on TikTok, it would be out of date by the time I hit “send”. TikTok is evolving so quickly and the only way to keep up with the trends is to be an active user. If you want to know which songs work on TikTok, study what possesses worked and why. Sure, in early 2020 it was all about dancing, but the recording of Ritt Momney’s “Put Your Records On” was taken because a famous makeup artist used it in a video tutorial. Tomorrow’s trends cannot be accurately predicted today.

In the Fender Artist Booklet, I introduced a few successful artists on TikTok (like Ritt Momney, Ricky Montgomery and Blu DeTiger) and how they cracked TikTok. Fender and I have similar missions to help support the independent music community, so hopefully that Game book brings you closer to success, no matter what that means to you.

Yes, TikTok is currently the liveliest platform that sparks the most conversation and culture around music, but gaining speed on TikTok doesn’t mean you’ll be successful in music. Far too often we see artists light up the skies who go viral and then disappear forever. Remember Why you are in the music. Is it to be famous for TikTok? I would like to think not. I imagine it’s because music is so much a part of your soul that you have to do it for your sanity. And if you can make a living from it, then it is the ultimate success.

Do I have to create dance challenges and routines for my music, or is it okay to hope things just slip away?

Here’s the dirty little secret about TikTok: The majority of songs that attract attention because of challenges, dances, or trends have happened because someone paid over $ 20,000 to $ 30,000 for an “advertising campaign.” ‘affecting”. Yes, you can tinker with those efforts, and if you don’t have the money you can spend some time and build your own micro-influencer network, but maybe it would be better to focus more on the music and less. on the gadgets of the moment. Ricky Montgomery blew up two songs on TikTok in late 2020 and he wasn’t even on TikTok – and these songs are from 2016! If you try to copy someone else, you will most likely fail. If you innovate and come up with something that is unique to you, it will make you stand out and grab people’s attention.

How can I get influencers to promote my music? It usually involves a lot of money, right?

So there are two ways to proceed. 1. Spend a lot of money on an influencer campaign. 2. I had Austin Georgas from Flighthouse on the New music business podcast and he explained how you can go viral on TikTok and dig deep into influencer campaigns and how you can manage yours even without a lot of money. (I strongly encourage you to listen to this episode).

Do you have any other tips that will give us the best chance of going viral on TikTok?

Above all, what TikTok likes is consistency with your frequency. It’s a fancy way of saying post A LOT (like, several times a day). The algorithm rewards you for using the platform. It is better to be an active user.

Download the Fender Artist Playbook here, then follow iD on Instagram and TikTok for more tips on creative careers.

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